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V 12 N. 44 Blast from the Past "Shoe Goo" and Old Programs

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 Remember back in the day when a tube of SHOE GOO could be found in every runner's gym bag, glove box, work bench, or on the kitchen table?  I saw some on sale in a hardware store in Canada a few years ago and sprung for a tube. Just for old times sake.    It's been sitting around for those years unopened, but finally I found a use when a pair of my favorite street shoes started disintegrating on the soles.  Yes, my disintegrating sole was repaired without turning to the Scriptures, just the Shoe Goo god.   In the late 70's and 80's many running stores sold this product and we extended the life of our shoes when the kids were babies and needed formula and diapers and our wives didn't understand the need to fork out $35 for a new pair of New Balance 350's or some Tiger Jayhawks.  The sacrifices we made to keep on running the streets.


I also recall that several running shoe stores also performed the service of resoling our shoes.  When the outer layer wore down, they had a belt sander in the back room.  They'd just sand off that outer layer and glue a new one on.  When the corner of the heel wore down you would just build it back up with Shoe Goo.  Can't do that anymore because the midsoles use that EVA material or something even more exotic now, and it disintegrates with time.  Can't apply a new sole and even if you could the EVA would have lost it's resilience with time.   Caveat emptor  this stuff will give you a buzz if used in a closed area.  Do you have a Shoe Goo story?  If so, let us know.

Here is another treat.   A few weeks ago John Cobley sent me a mint condition copy of the 1948 US Olympic Trials program.  Here are a few pages from the program.  I'll soon include a similar post on the Athletic Review of the 1948 games published in England which John also sent.


Front Page

Inside Cover  Longines Ad

Letter from Harry Truman

Page with photo of everyone's favorite human being Avery Brundage

Lipton Tea, A Man's Drink, well we're going to London, prepare yourself.

Remember King Veedol?

Page of the favorites

All the entries

I found this page interesting noting that Juan Carlos Sabata who won the 1932 marathon was 
only 20 years old at the time.

How we gonna get there and what are we gonna wear?
The back cover, my favorite, with Chesterfield ad with baseball's finest
endorsing the product.  The cigarettes are clearly drawn into the layout.

George-what a fantastic historical document! The Ads are especially interesting. I notice that in the ad for Chesterfields smokes, they photo-shopped or drew the cig onto the player's image to make it look like the celeb was actually smokin! Then there is the wonderful Pan Am ad with the Lockeed  passenger plane quoting a $350 dollar one way flight from NYC with a 10% discount if you purchase a round trip. Cannot imagine what $350 in '48 would translate into today's coin but it would be in the thousands for sure. Wonderful stuff!  I was also surprised to see how many of the athletes shown who were highlighting the Oly trials were still very active while I was training and racing into the 1960s. They were impressive for sure. I'm guessing that Perry O'Brian didn't get his Olympic string going until 1952. And he was always around in the 1960s. Amazing! 

Thanks for sharing!

Darryl Taylor-LBSC

Excellent work, George.  But after old-timers like you are gone, George, who will care.  The already apathetic void will be filled with yet more apathy.  I say fight back through the nightly use of vast quantities of alcohol.  Roy


OMG!!!  LOL!      I can't tell you how many times I've used shoo goo.   I think I still have some!  Mike Waters


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